NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced. The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5. The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022. |
Belarus labels German state broadcaster Deutsche Welle ‘extremist,’ bans activities in the countryGOP leaders still can't overcome the Kansas governor's veto to enact big tax cutsRevealed: Billy Vunipola was TEETOTAL for almost two yearsPhilips will pay $1.1 billion to resolve US lawsuits over breathing machines that expel debrisPowerball: Oregon authorities reveal winner of $1.3B jackpotHoroscope today: Daily guide to what the stars have in store for YOULady Gaga and boyfriend Michael Polansky make a rare appearance as they step out for a lowRaiders expected to sign exPresident Joe Biden, Mexican President Andrés Manuel López Obrador discuss migration in latest callWhy International Criminal Court has Israeli officials worried